Ethan Reed for Eau Claire
Ethan Reed, a fellow alumnus of the University of Wisconsin - Stout, championed a successful campaign for a seat on the Eau Claire City Council. Early on, I joined his campaign as the Web & Brand Development Manager, where I designed and implemented a multimedia marketing strategy to showcase his platform and vision for the community. This included establishing a consistent brand identity, creating designs for both digital and print media, and building the Ethan Reed For City Council website to highlight his campaign's message.
Designing the Brand
I worked with Ethan to create a logo, color palette, typography heirarchy, and some overarching rules for the brand. The brand was designed to bring patriotic energy while keeping the roots in Eau Claire.
Before beginning website development, I designed mock-ups in Figma for various devices to allow for design reviews ahead of implementation, ultimately streamlining the process. Once approved, I built reusable patterns in WordPress and developed a child theme to maintain consistent styling.
A People-first Logo
The logo for light backgrounds the “Clear Water Revival” by Mike Berge (CC BY 4.0) In 2016, Eau Claire residents voted for an unofficial municipal flag design. Incorporating the flag into this campaign logo highlights the people-first values at the heart of Ethan's policies—ensuring local government reflects the voices, needs, and priorities of the community.
The Palette & Typography
I created guides for future use on the campaign to ensure consistency. The section below features the color palette and typography scale for the campaign's brand. The layout of the palette is intended to convey the color balance used throughout the brand.
Print Designs
I collaborated with Ethan to create all of the printed literature for the campaign, including political walk cards, postcards, and yard signs. Our goal was to keep information consice and skimmable, while providing potential voters an easy path to learn more about the campaign.
Once I recieved the approved text from Ethan, I shifted it into different formats to meet campaign needs.
